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Marketing Moments
D2C brands queue up for ‘Minutes’ on Flipkart

Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’

By Sohini Ganguly

Marketing Moments
Q-comm players plan foray into e-comm: Disruption in the cart?

If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big....

By Sohini Ganguly

Marketing Moments
What’s new on advertisers’ menu: Zomato, Swiggy, other quick commerce...

Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for....

By Shantanu David

Marketing Moments
Quick commerce and the slow road to profits

Players like Zepto, Dunzo and Blinkit have reported staggering losses in FY'23. Industry observers believe price wars and the 'need....

By Nilanjana Basu