Tags STORY
Marketing Moments
Tata Consumer Products promotes Puneet Das as President - Packaged...

Puneet takes over from Sushant Dash who has moved to lead Tata Starbucks Tata Consumer Products (TCP), the consumer products....

By Team PITCH

BrandTalk
‘Consumer experience comes in the form of product, value, availability...

Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product....

By Ritika Raj

Marketing Moments
‘Our endeavor is to evoke regional pride while reinforcing national...

Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing....

By Ritika Raj

Marketing Moments
For every market, every element of marketing needs to be...

Das, SVP, Marketing – Beverages, Tata Consumer Products, talks about the latest Tata Tea Gold campaign focused largely on the....

By Mitaksh Jain

Marketing Moments
TATA TEA’s new JaagoRe initiative to inspire individuals to help...

Iss Baar #BadonKeLiye #JaagoRe initiative aimed at helping senior citizens, the most affected with lockdown and COVID-19 ....

By pitchteam

Marketing Moments
Brands need to become agile & flexible in their approach

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Puneet Das, Vice President Marketing – Beverages, India,....

By Puneet Das

FEATURED
Marketing the Cause

Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe....

By Sanstuti Nath

Marketing Moments
WAVEMAKER CREATES NEW DIGITAL CAMPAIGN FOR TATA TEA ON THE...

TATA TEA, one of the few brands in India which creates iconic campaigns around social issues have launched....

By pitchteam