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While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still....
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in....
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog....
In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the....
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads....
While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared....
In the absence of cookies, behavioural and contextual signals will be used to understand customers better, leading to a paradigm....
