Tags STORY
BRAND JOURNEY
Shell upholds 'zyada ka wada' in new campaign

The campaign, executed by VML, will be launched across OOH, OTT, YouTube, Radio, and digital TV in four different languages

By Team PITCH

Marketing Moments
Air India channels dance to demonstrate 'Safety Mudras'

The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala

By Team PITCH

On The Move
Salesforce appoints Ashim Gupta as VP-Communications

Prior to this, Ashim Gupta was associated with Uber

By Team PITCH

On The Move
Leo Burnett India is lead creative and strategic AOR for...

Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the....

By Team PITCH

Marketing Moments
From Digital to TV+Print: Are D2C firms headed for brand...

Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking....

By Kanchan Srivastava

Marketing Moments
Shahid Kapoor's ad journey: From 'Complan Boy' to brands' blue-eyed...

e4m takes a walk down memory lane with a selection of Shahid Kapoor ads on his 43rd birthday

By Team PITCH

Marketing Moments
Virat Kohli reveals the secret to his well-groomed look in...

The #BarberKeBaraber campaign projects the Philips All-in-One Trimmer as a portable 'barber' that can offer salon-like precision

By Team PITCH

Marketing Moments
Anil Kapoor tells 'apne type ke log' to try their...

The campaign, spearheaded by Anil Kapoor, aims to break stereotypes surrounding poker by showcasing it as a game accessible to....

By Team PITCH

BrandTalk
Our aim is to build & engage with fan communities...

Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India,....

By Shantanu David

On The Move
Ruder Finn India ropes in Shivaram Lakshminarayan as the Chief...

Shivaram’s expertise lies in brand reputation, corporate communications, leadership positioning, and more

By Team PITCH