Philips India has launched the #BarberKeBaraber campaign, aimed at empowering men to achieve professional grooming standards in the comfort of their homes.

"The campaign spotlights cricket icon Virat Kohli showcasing the Philips All-in-One Trimmer with its Twin Trim blades as the quintessential tool for achieving a salon-like precision, underscoring the brand's commitment to provide high-quality grooming solutions.

"The campaign film prominently highlights Virat Kohli, the grooming brand ambassador for Philips, renowned for his distinctive style. Kohli plays a central role in the video effectively conveying the attributes of the Philips All-in-One Trimmer. The campaign highlights the unique Twin Trim blades, which ensure a precise trim and deliver a polished, professional finish in the convenience of one's home. The campaign's tagline, "#BarberkeBaraber," succinctly encapsulates the aspiration to achieve a grooming experience of professional calibre, akin to the expertise offered by a skilled barber," said the brand.

Commenting on the campaign, Deepali Agarwal, Business Head - Personal Health, Philips Indian Subcontinent, stated, “At Philips, we're constantly pushing the boundaries of innovation, and creating meaningful experiences for our consumers. With the #BarberKeBaraber campaign, our objective is to enhance the grooming journey for men in India by offering a product that guarantees an even trim and a polished finish within the comfort of their homes. The Philips All-in-One Trimmer underscores our dedication to provide top-notch grooming solutions for men. With this campaign our aim is to empower men to groom with confidence and ease at their convenience.”