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Marketing Moments
OTT platforms have not been able to hamper our growth:...

The GTPL Hathway Chief Strategy Officer and Business Head (Cable TV) on the service provider coming up with a hybrid....

By Team PITCH

Marketing Moments
Govt brings online news platforms, content providers under MIB

In a notification dated November 9, the President has approved the order to bring web films, digital news, etc. under....

By Javed Farooqui

Marketing Moments
#BoycottTanishq trends again on Twitter- this time for ad promoting...

Just last month, the brand faced massive criticism for an ad showing inter-faith marriage Days after facing a massive outrage....

By Team PITCH

Marketing Moments
Shamsher Singh joins ZEE Hindustan as Managing Editor

Singh comes with an experience of 22 years in the media and broadcast industry Shamsher Singh has joined ZEE Media....

By Team PITCH

Marketing Moments
23.3 million tuned into audio OTT in September 2020: Kantar...

According to the report, the medium reaches its peak during the evening and early night primetime – both on weekdays....

By Team PITCH

Marketing Moments
Planet Marathi ropes in ads2OTT.com for Advertising & Subscription monetisation

The association will further strengthen Planet Marathi’s current team portfolio Planet Marathi has announced a strategic partnership with ads2ott.com -....

By Team PITCH

Marketing Moments
'MX Player has been growing significantly month-on-month when it comes...

In a chat with e4m, Viraj Jit Singh, Head of Revenue at MX Player, gives us an insight into everything....

By Tasmayee Laha Roy

Marketing Moments
We have plans to invest Rs 140 crore in the...

Vibhu Agarwal, CEO and Founder of the ULLU App, lets us in....

By Sonam Saini

Marketing Moments
Return of FMCG, OTT and real estate brands brings back...

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories....

By Noel D'souza

Marketing Moments
Sonic branding to be critical in the world of Voice...

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, writes audio OTT....

By Niraj Ruparel