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Marketing Moments
OTT industry working on implementation code after MIB's rejection of...

According to Tarun Katial, the ‘implementation code’ flows from the self-regulatory code With Ministry of Information and Broadcasting (MIB) refusing....

By Team PITCH

Marketing Moments
Shekhar Kapur, Vani Tripathi Tikoo bat for creative freedom of...

The duo has authored a report 'Embracing NonLinearity: The Future of India's Entertainment Industry', which has been published by Esya....

By Javed Farooqui

Marketing Moments
Amazon Prime Video eyes OTT dominance with aggressive original content...

The line-up is in addition to the platform's foray into live sports....

By Javed Farooqui

Marketing Moments
How digital integration helped radio up its scale during the...

Radio industry leaders share insights on the digital innovations they have curated and how brands can benefit from the rise....

By Noel D'souza

Marketing Moments
30 million adults tuned into audio OTT in October 2020:...

Affluent, younger and mature audiences are more engaged with OTT audio platforms Indians have resumed travelling for both work and....

By Team PITCH

Marketing Moments
This time’s IPL viewership over 25-30% higher than previous iterations:...

Cinema theatres will see a resurgence after the pandemic, the Chairman of Star & Disney India said at the 18th....

By Team PITCH

Marketing Moments
Regulatory certainty is a must for any content producer: K...

In his first interview as IBF chief, Madhavan spoke to Naziya Alvi....

By Naziya Alvi Rahman

Marketing Moments
Sun TV Network’s top management foresees ad revenue de-growth in...

In the first quarter, the network’s ad de-growth was 60% while in the second quarter, the de-growth was 25-26% Even....

By Javed Farooqui

Marketing Moments
Government doesn’t want to intervene in responsible journalism: Prakash Javadekar

On National Press Day, Javadekar spoke about the attack on press freedom and informed that the committee on TRP issue....

By Team PITCH

Marketing Moments
Decoding the OTT targeting capabilities

By advertising on ZEE5, brands can reach the right audience, through precise targeting & segmentation capabilities via Infonomix

By Team PITCH