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How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT....
GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans....
Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time October 2020 saw the....
Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting....
The Telugu streaming platform achieved a remarkable 50% rise in subscriptions through its collaboration with Paytm Ads Media Brief and....
Experts say that OTT has still retained its love for the billboard medium and....
The biggest incentive for marketers to be on these platforms is growing....
Experts note that the recovery in the digital ecosystem has been V-shaped,....
Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT....
Monika Shergill, Vice President, Content, Netflix India, sums up what India enjoyed on the platform this year As year 2020....
