Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster....
e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group....
Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of....
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and....
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow....
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times....
Produced by Ronnie Screwvala’s RSVP Movies & Ashi Dua Sara’s Flying Unicorn Entertainment, the anthology film is directed by Tharun....
According to reports, scenes featuring Zeeshan Ayyub as a college student playing a Hindu deity and Tigmanshu Dhulia's PM character....
The body warned advertisers that punishment for making such misleading claims will range from 2-year imprisonment to Rs 10 lakh....
The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and....