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At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of....
Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified....
Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs....
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT....
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT....
The committee is headed by Jasnoor Sibia, Brand Director, Media Operations, Proctor & Gamble
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series Countering the....
