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Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it....
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every....
Unilever was last honoured as Creative Marketer of the Year in 2010
Retail data helps improve the efficiency of every marketing rupee spent and lets marketers deliver relevant and timely messages, increasing....
The GA4 audience builder will help advertisers to build audiences thanks to the integration of AI-driven, accurate tracking and focus....
Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand....
The app will bring over 500 stars through brand endorsement campaigns Unlu is creating an economical gateway for brands by....
Dr Gupta, Chairman, Kent Ro, tells us why the company continued to advertise during lockdown, about lessons learnt from the....
Being a successful B2B tech marketer isn’t easy. Here are six ways that B2B marketers can up their game. B2B....
