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The Adani Group-owned company has also reported net loss increasing four-fold, due to higher production costs and finance costs
Industry experts say broadcasters may give some leverage and consider the concerns of cable operators
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every....
Experts say that Dhruv Rathee, Ranveer Allahabadia, and others have helped bridge the information gap by offering diverse opinions and....
Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a....
The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May....
From Amul to Uber, brands across categories encouraged people to fight voter apathy and exercise their rights through clever creatives
Ad rates too typically go up 40-50% during elections, say industry experts
Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be....
