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Marketing Moments
City traffic police NOC for hoardings put on hold

As per reports, Mumbai traffic police officials have suggested certain requirements that OOH agencies and permit holders must adhere to....

By Team PITCH

Marketing Moments
In case of accidents, OOH advertisers to be solely liable:...

The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to....

By Kanchan Srivastava

Marketing Moments
National Broadcast Policy: MIB to meet stakeholders over TRAI recommendations

The ministry will be meeting various departments and stakeholders separately from mid-July

By Team PITCH

Marketing Moments
LIC of India, LIC Housing Finance, Maruti Suzuki top advertisers...

According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in....

By Team PITCH

Marketing Moments
BMC’s new OOH policy: Media owners raise red flags

OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'

By Kanchan Srivastava

Marketing Moments
Mumbai Police uses Suryakumar Yadav's iconic catch to school people...

Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or....

By Team PITCH

Marketing Moments
TRAI’s multiple rating agencies push: Will TAM finally get lucky?

TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources....

By Kanchan Srivastava

Marketing Moments
NBP: TRAI silent on OTT regulation & data privacy?

In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending....

By Aditi Gupta

Marketing Moments
TRAI for creating multiple rating agencies with ‘proactive role of...

Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT....

By Team PITCH

Marketing Moments
TRAI for creating multiple rating agencies with ‘proactive role of...

Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT....

By Team PITCH