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Marketing Moments
Upgrade DD FreeDish to an addressable system: TRAI

In its recommendations on National Broadcasting Policy, TRAI said that there's a lack of an effective mechanism to authenticate subscriber....

By Team PITCH

Marketing Moments
Regulatory practices must allow freedom to utilise emerging tech in...

As part of its recommendations on the National Broadcasting Policy, TRAI has said there is a need to encourage single-window....

By Team PITCH

Marketing Moments
National Broadcast Policy must not hurt creative freedom: Industry tells...

At an open house discussion on National Broadcast Policy held by TRAI, stakeholders said there was a need to create....

By Aditi Gupta

On The Move
Public Affairs Forum of India appoints Deepshikha Dharmaraj as President

Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President

By Team PITCH

On The Move
Relaxo's Marketing Makeover: Rs 100 cr account consolidated with Publicis...

The account was previously handled jointly by Publicis, Alliance and Mudra

By Ruhail Amin

Marketing Moments
TRAI will finalise National Broadcast Policy by May-end: Anil Kumar...

Chairman Anil Kumar Lahoti on Thursday said TRAI’s goal is to provide a level playing field to all stakeholders in....

By Aditi Gupta

On The Move
Sahil Chopra is COO of Publicis Consultants Asia

Sahil Chopra previously held the position of Vice-President for Marketing and Communications at Stanza Living

By Team PITCH

On The Move
L&K Saatchi & Saatchi Appoints Ekta Relan as Chief Strategy...

Snehasis Bose elevated to Group Chief Strategy Officer for L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate.

By Team PITCH

Marketing Moments
Slice® Brings Back Mango Indulgence With Its New Summer Campaign...

The campaign showcases Slice®'s irresistible charm, capturing its equivalence to the authentic mango experience in all its glory

By Team PITCH

Marketing Moments
National Broadcast Policy: Not addressing real concerns of the sector?

Broadcast experts say the policy does not address major challenges such as over-regulation, price controls and interconnection, but instead emphasises....

By Sonam Saini