Tags STORY
Marketing Moments
‘Those who have transformed & innovated are the ones who...

Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s....

By Ritika Raj

Marketing Moments
Kent withdraws ad for water purifier that claims to kill...

ASCI had issued a notice, asking the brand to substantiate the claims. But Kent has decided to withdraw the claim....

By Team PITCH

Marketing Moments
This year, protecting business, not growth, is the key: Mahesh...

Dr Gupta, Chairman, Kent Ro, tells us why the company continued to advertise during lockdown, about lessons learnt from the....

By Simran Sabherwal

FEATURED
Kent ad fiasco: A cautionary tale for advertisers in COVID...

Advertising experts note that brands need to take precautions to not look insensitive, creepy or opportunistic in their communication The....

By Misbaah Mansuri

Marketing Moments
Kent atta maker ad called ‘classist’ & ‘discriminatory’ towards house...

Twitter users were enraged at the brand for supposedly implying that domestic help are unsanitary Post lockdown, hygiene will be....

By pitchteam