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Marketing Moments
Cannes Lions 2024: Fewer wins, more questions

India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year....

By Kanchan Srivastava

BrandTalk
Ariel’s Share The Load: The idea, inspiration & intent

Mukta Maheshwari, CMO, P&G India, and VP - Fabric Care, along with Josy Paul, Chairman & CCO, BBDO India, share....

By Sohini Ganguly

Marketing Moments
QUAKER CELEBRATES THE ‘REAL FIT’ IN NEW CAMPAIGN

Quaker Oats redefines the ‘real fit’ with its new ‘Fuel for the Real Fit’ campaign, which celebrates....

By pitchteam