Tags STORY
Marketing Moments
Sebamed-HUL fued intensifies as latter plans to take 'suitable action'

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand....

By Misbaah Mansuri

Marketing Moments
Movie genre sees 11% rise in ad volumes in 2020...

As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020,....

By Team PITCH

Marketing Moments
Life without BARC data: Direct market feedback becomes the new...

Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers....

By Tasmayee Laha Roy

Marketing Moments
FIGHT AGAINST CORONAVIRUS: GHADI DETERGENT PROMOTES ‘MASK ON’

Ghadi detergent launches first of its kind #BachaavMeinHiSamajhdaariHai awareness campaign in India To encourage health and safety amidst the Covid-19....

By Team PITCH

Marketing Moments
9% growth in ad volumes: ‘No rating Thursdays’ working fine...

News genre on TV saw 400-plus more advertisers during blackout compared to the period before that ‘No rating Thursdays’ seems....

By Tasmayee Laha Roy

Marketing Moments
News channels pull off a busy festive season, AdEx sees...

Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the....

By Tasmayee Laha Roy

Marketing Moments
TAM AdEx Aug-Dec ’20: News tops among genres with 29%...

The growth is compared to the same period last year News has been the top genre this year, predictably due....

By Team PITCH

Marketing Moments
‘BBC’s trusted values ensure brand safe environment to advertisers’

Rahul Sood, Managing Director, India and South Asia, BBC Global News, and Rupa Jha, Head of Indian Languages, BBC World....

By Ruhail Amin

Marketing Moments
Associations for retailers come up with digital film for Retail...

The 360-degree campaign, conceptualized by Contract Advertising, showcases people from all walks....

By Team PITCH

Marketing Moments
Mental wellness startup Mindhouse ropes in Bollywood celebrities Rahul Bose,...

Mental wellness startup Mindhouse today announced its latest offering – Sleep Stories, a collection of tales, designed to help make....

By Team PITCH