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Marketing Moments
Pro tips for Publishers to Optimize Ad Revenue

Vishveshwar Jatain, Marketing  Manager, AdPushup lays the case how partnering with an ad revenue optimization platform can help publishers accelerate....

By Vishveshwar Jatain

Marketing Moments
A VIRTUAL ENGAGEMENT

Jayati Singh Global Head, Marketing – Tally Solutions says that B2B marketers are turning to online experiences and virtual walkthroughs....

By Jayati Singh

Marketing Moments
Keeping The Spirits High

Amar Sinha, Chief Operating Officer, Radico Khaitan highlights the various initiatives the company has taken to engage with consumers and....

By Amar Sinha

Marketing Moments
Becoming Pillars Of Stability

Vikram Agarwal, MD, Cornitos believes that brands have an opportunity to become pillars of stability in an unstable world by....

By Vikram Agarwal

Marketing Moments
Move Over “Lipstick Effect”: Here Comes The “Eyeliner Effect”

Dr. Supriya Chouthoy, Asst. Professor, FLAME School of Communication, Advertising and Branding, FLAME University details how changing consumer behaviour, during....

By Supriya Chouthoy

Marketing Moments
Redesigning Brand Narration

Eshwar N, Chief Marketing Officer, CASAGRAND says innovation in communications and a creative approach to get messages across is the....

By Eshwar N

Marketing Moments
Covid-19 Marketing Strategy: What They Didn’t Teach You In A...

Ramakant Khandelwal, CMO, PAYBACK India says that going ahead advertising spends must be calibrated with clearly defined objectives and tied....

By Ramakant Khandelwal

Marketing Moments
Brace For Impact: Pandemic Set To Define New Market Trends

Rakesh Wadhwa, Chief Marketing and Customer Officer, Future Generali India Life Insurance Company says businesses must deliver on the assurance....

By Rakesh Wadhwa

Marketing Moments
Our Principle Is To Hope For The Best But Prepare...

Neeraj Bahl, MD & CEO BSH, Home Appliances, India reveals that the company will introduce consumer offers to help aid....

By Neeraj Bahl

Marketing Moments
Gearing Up For The Post Covid-19 World

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Saumya Tyagi, Director Marketing – Tetra Pak South....

By Saumya Tyagi