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Marketing Moments
Into the metrics of Home Screen Advertising

Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their....

By Shantanu David

Marketing Moments
Math isn't mathing in McDonald’s India's new McSavers meal campaign

The campaign has been conceptualised by DDB Mudra Group

By Team PITCH

Marketing Moments
RuPay Unveils 'Link it, Foret it' Campaign at IPL 2024

Campaign to promote RuPay Credit Card on UPI

By Team PITCH

Marketing Moments
Industry calls for independent audit body to tackle ad fraud...

With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks....

By Sohini Ganguly

Marketing Moments
Mahindra & Mahindra says thank you to #WarriorsOnWheels in a...

Mahindra & Mahindra, one of India’s largest automobile makers, collaborated with DDB Mudra Group to create a heart-warming film....

By pitchteam

Marketing Moments
Hotstar’s new campaign plays up its fresh, free content library

Post the TRAI NTO ruling, consumers have resigned to watching dated shows and repeats on local TV channels. Hotstar, India’s....

By pitchteam