Tags STORY
On The Move
Mansi Khanna named COO of Dr. Reddy's and Nestle Health...

Mansi Khanna was earlier Nestle’s Category Marketing Manager-Dairy

By Team PITCH

Marketing Moments
DD Free Dish slots up for grabs: Bidding starts at...

The e-auction, tentatively scheduled for August 28th, 2024, will offer MPEG-2 slots for the period from September 5th, 2024, to....

By Team PITCH

Marketing Moments
Draft Broadcast Bill at odds with TRAI's FreeDish encryption rules,...

Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat....

By Aditi Gupta

Marketing Moments
Into the metrics of Home Screen Advertising

Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their....

By Shantanu David

Marketing Moments
Broadcasters may secure interim stay against TRAI directive on pay...

TRAI, however, has jurisdiction in the case of tariff forbearance and permission to DPOs to form their own bouquets, said....

By Aditi Gupta

Marketing Moments
Is TRAI’s suggestion to encrypt DD Free Dish channels even...

As per experts from the broadcast industry, the recommendation to encrypt DD Free Dish channels is “just to please DPOs”....

By Aditi Gupta

Marketing Moments
TRAI calls for encryption of private TV channels on DD...

The measure, said TRAI, will prevent unauthorised re-transmission of TV channels and combat piracy

By Team PITCH

Marketing Moments
Math isn't mathing in McDonald’s India's new McSavers meal campaign

The campaign has been conceptualised by DDB Mudra Group

By Team PITCH

On The Move
MiQ’s Siddharth Dabhade moves on

Siddharth Dabhade steps down as MD (India) of MiQ after a four-year stint

By Team PITCH

Marketing Moments
Upgrade DD FreeDish to an addressable system: TRAI

In its recommendations on National Broadcasting Policy, TRAI said that there's a lack of an effective mechanism to authenticate subscriber....

By Team PITCH