Tags STORY
Marketing Moments
3D outdoor gains new dimensions with brands seeking immersive experiences

Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share....

By Team PITCH

Marketing Moments
Freddy from Animal roasts GenZ lingo in EMotorad's latest

Paying homage to his iconic scene in Animal, actor Upendra Limaye revisits his signature line from the movie, delighting ad....

By Team PITCH

Marketing Moments
FreeDish: Why Hindi news channels paid nearly 17% more for...

As per industry experts, the absence of the Big 4 broadcasters, the DTH platform's reach and the upcoming general elections....

By Sonam Saini

Marketing Moments
DD FreeDish Auction: Hindi movies, News & Hindi GEC highest-paid...

Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform

By Sonam Saini

Marketing Moments
Air India channels dance to demonstrate 'Safety Mudras'

The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala

By Team PITCH

Marketing Moments
DD FreeDish auction: 13 slots sold, Rs 217 crore earned...

The total number of slots sold in the last six days has reached 59 and the total revenue earned so....

By Sonam Saini

Marketing Moments
Rs 125 crore added to DD’s kitty at the end...

Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far

By Sonam Saini

Marketing Moments
FreeDish MPEG-2 auction: News channels shell out Rs 12 cr...

Compared to last year’s Rs 100.35 crore, six news channels have secured slots for a total of Rs 112.25 crore;....

By Sonam Saini

Marketing Moments
FreeDish MPEG-2 auction: DD rakes in Rs 42 crore with...

Both slots have been secured by Manoranjan TV Group for its general entertainment channels - Manoranjan Grand and Manoranjan TV

By Sonam Saini

On The Move
Sanjiv Mehta joins Dr Reddy's Laboratories board

Sanjiv Mehta announced on LinkedIn that he has joined as a Non-Executive Independent Member of the pharma company's Board of....

By Team PITCH