E - PAPER
CURRENT ISSUE
LAST ISSUE
CURRENT ISSUE
LAST ISSUE
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still....
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Google’s move could make the AdTech industry more fragmented, noted experts, adding that it was time to address the challenge....
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in....
Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers
The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as....
Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises....
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog....
While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and....
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models,....
