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Marketing Moments
Sebamed vs HUL: Comparative advertising done right?

Industry observers weigh in on the ad-war and who actually gains from this one ....

By Misbaah Mansuri

Marketing Moments
TV advertising in 2020: 10 out of top 20 brands...

As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise....

By Team PITCH

Marketing Moments
Will WhatsApp's new privacy policy cause a dent in its...

Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the....

By Javed Farooqui

Marketing Moments
Independent agency ^atom is now part of by The Network

At by The Network, ^atom will be the exclusive partner representing India and South Asia Abhik Santara’s independent agency ^atom....

By Neeta Nair

Marketing Moments
Music genre sees 2.8 times rise in ad volumes in...

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz....

By Team PITCH

Marketing Moments
Ludo King aims to widen user base with new in-app...

The company has announced the launch of the 'Quick Ludo' mode for faster-engaging experiences Gametion Technologies, the publisher of mobile....

By Team PITCH

Marketing Moments
WhatsApp's new privacy policy triggers mass exodus of users to...

Concerns over data sharing and privacy have pushed individuals to try other messaging apps like Signal and Telegram Facebook-owned WhatsApp's....

By Javed Farooqui

Marketing Moments
ST. BOTANICA INTRODUCES GO HAIR CARE RANGE, OFFERING 9 UNIQUE...

Offering India’s very first purple shampoo and conditioner for blonde and bleached hair infused with the goodness of purple....

By Team PITCH

Marketing Moments
DB Mudra Group unveils e-book on consumer behaviour, 'Point of...

Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world....

By Team PITCH

Marketing Moments
‘Again this year, we will place emphasis on performance marketing...

Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing....

By Misbaah Mansuri