Industry observers weigh in on the ad-war and who actually gains from this one ....
As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise....
Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the....
At by The Network, ^atom will be the exclusive partner representing India and South Asia Abhik Santara’s independent agency ^atom....
As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz....
The company has announced the launch of the 'Quick Ludo' mode for faster-engaging experiences Gametion Technologies, the publisher of mobile....
Concerns over data sharing and privacy have pushed individuals to try other messaging apps like Signal and Telegram Facebook-owned WhatsApp's....
Offering India’s very first purple shampoo and conditioner for blonde and bleached hair infused with the goodness of purple....
Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world....
Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing....