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Industry observers caution that advertisers need to be worried about click flooding from ads in gaming apps as it can....
With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks....
Ad frauds are getting more sophisticated by the day, leading to bigger losses, and so it is time to act....
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper....
Open web programmatic ecosystem is riddled with as much as $20 billion in ad-waste which roughly accounts for ¼th of....
Over 80% of YouTube’s ad placements on third-party sites violated promised standards and advertisers might not be getting what they....
