A recent display showcasing MRF’s newly launch Perfinza stands out at Chhatrapati Shivaji International Airport, Mumbai. Targeting premium & luxury car owners and potential customers, the LED structure of a car with the new tyres has been placed in the activation area of the airport catching maximum attention from the passengers. The media rights of the airport are handled by Times OOH and the display structure has been designed by The Social Street agency. With footfalls of over 45 million passengers a year, Mumbai Airport is certainly the right platform to highlight a brand product through such an innovative structure. The activation area of the airport has been strategically selected to grab maximum attention of the passengers to highlight the brand product; the brand has signed the deal for a year with Times OOH. Along with the OOH, the iconic display is gaining traction on social media as it is successfully becoming a part of flyers’ social media posts.