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Interactive and innovative ads are big on impact but one must keep a check on content quality, brand messaging and....
Rajagopal, National Head, Client Development, Finecast India, talks about the future of CTV in India, and more
Aggarwal, Head of Marketing, Bikano, shares the brand’s advertising and marketing strategies, the urban-rural market and more
An entirely new way of creating and consuming branded content and advertising is in the making, share industry heads
Industry experts chime in on how brands are leveraging Real Time AI to engage with the Indian consumer market's appetite....
By using data-driven insights, marketers can gain a deeper understanding of consumer motivations, behaviours and needs, considering their psychographic profile
The Country Marketing Leader for Zoom in India spoke to us about tapping into the Indian market, the platform’s latest....
Darda, Chairman, Lokmat Media Group, spoke about the changing nature of journalism in a discussion with veteran journalist Rajdeep Sardesai
Been talks about how a host of new tools are revolutionizing the way organizations utilize AI and big data, and....
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This is the first of a two-part series that explores what advertisers and agencies want from upcoming regulations on Generative....
The return and rebranding has to be a well-laid-off plan, especially the marketing and advertising part of it, for them....
While some industry observers say making consumers pay for subscriptions wouldn’t be an easy task, others opine that the feasibility....
After moving on from HT Media, Bhalla has returned to the media landscape with BrandsAbility, which will launch on May....
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One of the factors encouraging this association, say experts, is that the targeting capabilities of Connected TV advertising allow gaming....
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In this edition of e4m TechTalk, we ask experts how well the industry is utilising programmatic advertising and what more....
