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As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused....
In a letter to the Centre, the Editors Guild has said several provisions of the Data Protection Act could pose....
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital....
Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target....
The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its....
Industry experts are unanimous that YouTube is well-placed to grow at a rapid pace, revolutionise advertiser relationships and user experience,....
Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital....
Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem
Doughnut can be a game-changer in the data privacy space, but its implementation needs thoughtful consideration and user education, say....
Gozoop Chairman and Co-founder Rohan Bhansali and CEO Prashant Deorah discuss how GZPure brings together capabilities in a digital world....
Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for....
A rise in number of regional creators, increasing focus on languages and cultures, and initiatives like ONDC and Make in....
Anupam Katheriya, CEO, Cholayil, spoke at the e4m Pride of India (South) Brands Summit on scaling a local brand to....
Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by....
An all-encompassing strategy, intertwining technology, communication, and oversight, is imperative for advertisers to safeguard their digital investments, say industry experts
