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This year, gaming will zoom faster across the trajectory set by 2023, propelled by an influx of gamers, integration of....
Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are....
Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are....
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads....
Shaily Mehrotra, CEO and Founder of Fixderma, tells e4m about the brand's long journey going global and cracking tough markets....
In 2024, one can expect independent agencies to sharpen their edges with smoother efficiency, bolder innovations and engaging brand messaging
Programmatic advertising has made media buying automated, real-time and more measurable with AI offering real-time campaign insights for marketers, share....
This year saw the gaming industry expanding its horizons with amendments to the IT Act, growth in collaborations and entrepreneurship,....
ONDC’s focus on Bharat, and small sellers and buyers has led to a surge in e-commerce spending but brand safety....
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans
The move changes the in-app purchase ecosystem largely, and is a big win for consumers as well as publishers, say....
The Head of Meta Ads India spoke about AI being central to the company, the consumer engagement space and why....
Advertisers too are taking note of CTV’s ability to drive a high level of engagement and ad recall among viewers
Marketing leaders say they are advocating for a change in digital ad spending patterns while considering breaking the walled gardens
Social commerce has become popular because of its nature, where the existing consumer behaviour of spending time on social media....
