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Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital....
Ishita Grover, Director of Marketing – OnePlus, spoke to e4m about the completion of 10 years of the ‘Never Settle’....
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The new system of CBC is designed to enhance transparency and efficiency in media planning processes, said MIB
MIB minister Anurag Thakur, who was speaking at an event, cautioned that content regulation requires careful consideration as it calls....
As Kavita Chaudhary, the actress who played Lalita ji in popular surf ads of the 80s, passed away recently, industry....
According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with....
Nimish Agrawal, Executive VP and Chief Marketing Officer, Niva Bupa Health Insurance, spoke to e4m about transforming the perception of....
Even though Jaju's experience across industries speak for him, not all seems a cakewalk as a host of unfinished tasks....
Experts weigh in on the potential impact of the RBI ban and ED probes on Paytm and its brand value....
Sanjay Jaju has helmed various public service roles across departments and earned several laurels
At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead,....
As the out-of-home industry gears up for the general elections in India, experts weigh in on the challenges and opportunities....
Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response....
Reacting to Free Press Journal hinting at alleged manipulation of circulation figures, industry players said audits, surveys and personal research....
