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INDIA SET TO ROAR IN UNISON WITH THE LAUNCH OF...

Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in....

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WATConsult, Project Nanhi Kali urge people to take up ‘Powerless...

WATConsult and Project Nanhi Kali's initiative on women empowerment, #PowerlessQueen has been gaining massive momentum on social media, in the....

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Mahindra Lifespaces' #Joyfulhomecomings to spread happiness at Rs.1

Mahindra Lifespaces, the real estate and infrastructure development arm of the Mahindra Group, has unveiled its #Joyfulhomecomings social media campaign....

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MAGGI Turns 35 - Rolls out new thinking under ‘Kuch...

The most iconic food brand in India, MAGGI has turned 35! MAGGI began its journey in 1983, with the launch....

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Reebok teaches you “bruises can be good”-calls for a petition...

Reaffirming its position of being a tough fitness brand, Reebok India has launched an engaging social experiment on International Women’s....

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In conversation with Joshua Spanier, Senior Marketing Director, Global Media,...

Excerpts from the conversation with Joshua Spanier, Senior Marketing Director,Global Media Google Is digital advertising as effective as it....

By Jyotsna Sharma

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How non-intrusive advertising is picking up in this era of...

Of all the challenges marketers face in reaching their target audiences, creating relevant content for today's 'mobile-first' consumers has arguably....

By Tarun Arora

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CARRERA 2018 ADVERTISING CAMPAIGN #DRIVEYOURSTORY WITH RANVEER SINGH

Carrera, the global lifestyle brand, launches its new 2018 campaign, #DriveYourStory, with the brand ambassador, Ranveer Singh. Raw portraits, instead....

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Tata Trusts & Tata Steel establish the Naval Tata Hockey...

Focussed on revitalising hockey in Jharkhand and the tribal belt; aims at producing 5 hockey international players in the next....

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Isobar India launches ‘The Blind Faith Upgrade’ under Accessible Tourism

Isobar India, the digital agency from Dentsu Aegis Network, has introduced the Blind Faith Upgrade, a thoughtful and cause-oriented initiative....

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Disney's Aladdin - The Spectacular Broadway-Style Musical To Light Up...

Produced by BookMyShow, the musical will premiere at Mumbai's NCPA in April 2018 PayPal to be the preferred payments....

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Fantasy Sports affirmed as a ‘Game of Skill’ in India

India’s first report on 'The Laws Relating to Fantasy Sports Games in India’ was unveiled at IFSG's GamePlan 2018 The....

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Rasna Will Spice Up Your Summer with New ‘Rasna Masala...

Spicing up things this summer, Rasna, the world’s largest soft drink concentrate player with availability in 53 countries and 1.6....

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Surging Ahead with More Torque Per Gram - Geared Up...

There is absolutely no doubt that the burgeoning air pollution levels in our cities need to be tackled head on.....

By Sunjay Kapur

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'Love Beats Money' - ING Bank and JWT Amsterdam put...

J. Walter Thompson Amsterdam and ING Bank present ‘Love Beats Money’ - a social experiment designed to discover whether people....

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