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‘Young Consumers of Today Relate With Brands That Walk The...

Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev....

By Ritika Raj

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Psychology of Branding: How emotions drive customer loyalty

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities shares her views on how emotional connect with....

By Team PITCH

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Google strikes deal with Canada to keep news stories in...

The tech giant has agreed to pay 100 million Canadian dollars every year to news publishers in the country

By Team PITCH

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Canon launches ‘Cinema Excellence Suite’

Aims to familiarise members of the film industry including cinematographers, DOPs, filmmakers to the entire production workflow – from shoot....

By Team PITCH

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McDonald’s India – North and East introduces Happy Meal Readers...

Encourages families to read together this summer In line with the commitment to adding meaningful changes to the beloved Happy....

By Team PITCH

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Voltas launches 'Ghar Le Aao Pahado Wali Hawa' Campaign

The campaign features the new range of PureAir ACs with HEPA Filter Voltas, the AC brand from the house of....

By Team PITCH

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?ST. BOTANICA LAUNCHES FIRST NATIONAL TVC STARRING KAREENA KAPOOR KHAN

St.Botanica launches its first-ever Kapoor Khan. Over the years, St. Botanica has created a range of premium hair care products....

By Team PITCH

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Uber Launches New Campaign Starring Anil Kapoor

Uber today launched #RentalHealthDay, a campaign spotlighting its new mobility option - Uber Rentals. The campaign highlights the stress of....

By Team PITCH

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Syska Group aims to achieve INR 250 crore revenue in...

Syska Group, one of the leading FMEG (Fast Moving Electrical Goods) brands in India, envisions witnessing more robust growth momentum....

By Team PITCH

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Ariel India’s 2022 ‘See Equal’ campaign takes over matrimonial classified...

Aims to drive cultural and social change through the unique take on finding like-minded partners, by urging....

By Team PITCH

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LEAD pays tribute to India’s teachers in latest digital campaign...

LEAD, a School EdTech company, has launched a new digital campaign that celebrates the contribution of teachers towards ensuring that....

By Team PITCH

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Bajaj Electricals unveils their latest range of fans through the...

Insights from the brand’s consistent consumer research have been translated into tangible solutions that cater to the evolving consumer needs....

By Team PITCH

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Sanofi India appoints new Managing Director

Rodolpho joined Sanofi as General Manager of the Consumer Healthcare business in Brazil in 2017 Sanofi India Limited (SIL) announced....

By Team PITCH

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Rise in digital consumption in kids' genre not eroding TV...

Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey,....

By Sonam Saini

BrandTalk
Newsprint sector faces new hurdle on recovery path

Newsprint cost has now risen to $1000 per tonne due to the pandemic's impact on the functioning of mills &....

By Team PITCH