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Pidilite unveils its new Dr. Fixit campaign with superstar Amitabh...

Dr.Fixit, from the house of Pidilite, unveiled its new TVC campaign featuring legendary actor Amitabh Bachchan. The TVC aims to....

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Marketing Moments
Tata Tea Jaago Re 2.0 takes a step towards pre-activism...

Tata Tea Jaago Re 2.0 walked the talk on pre-activism and created ‘Champions of Tomorrow – an initiative to....

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USHA is the most trusted Indian consumer durables brand 2017

Usha has emerged yet again as the number one most trusted Indian consumer durables brand in the ‘Most Trusted Brands....

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Marketing Moments
Indiabulls Group appoints Rajneesh Chawla as Group Head of Marketing...

The Indiabulls Group, one of India’s leading business conglomerates, with a market cap of Rs. 75,389.4 Cr as of December....

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WATConsult and FACES Canada launch #12ZodiacFaces

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up

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In conversation with Matt Derella, Vice President of Global Revenue...

Twitter has finally proved its critics wrong. The micro blogging site recently reported its first ever profitable quarter, bringing an....

By Ruhail Amin

Marketing Moments
Cargill’s food business in India appoints Milind Pingle as Director,...

Cargill’s food business in India has announced the appointment of Milind Pingle as Director, Sales & Marketing, effective immediately. Milind,....

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Airtel and Hotstar announce strategic partnership

Hotstar’s catalogue of shows from 22 channels, 3000 plus movies and exclusive shows will now be available for free to....

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Truecaller’s Video Ads Reaches New Heights

During 24-hour Brand Roadblock Campaigns for Maruti Suzuki & Padmaavat, Truecaller Video Ads delivered over 100 million impressions Truecaller announced....

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Toyota puts Paralympic snowboarder in the spotlight with ‘Start Your...

Toyota has launched its worldwide ‘Start Your Impossible’ Olympics campaign in the Netherlands, with an emotional spot by Amsterdam advertising....

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We don't want the truth

Only a version of if that fits with our belief systems. "People use facts like a drunk person uses a....

By Girish Balachandran

Marketing Moments
Blockchain for Marketing - Hope or Hype?

While the marketing industry is still trying to understand its Artificial Intelligence strategy, blockchain is already on its way to....

By Shashank Bijapur

Marketing Moments
Maruti Suzuki and Google come together to provide AI-enabled voice...

Maruti Suzuki and Google have come together to introduce a unique digital engagement initiative for auto enthusiasts attending the 14th....

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Dream11 appoints Vikrant Mudaliar as Chief Marketing Officer

Dream11, India’s biggest Sports Gaming platform, today announced the expansion of its leadership team with the appointment of Vikrant Mudaliar....

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Turkish Airlines invites you on a journey of discovery with...

Turkish Airlines presents its new commercial starring world famous heart surgeon and TV personality Dr. Oz at the Super Bowl....

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