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Thums Up campaign: SRK’s brand value is far from fizzling...

Industry experts say the Ogilvy India campaign is an indication of his versatility as an ambassador from the suave to....

By Team PITCH

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Mamaearth Launches New TVC With Shilpa Shetty Kundra

Promises Shaadi Wala Glow Everyday With Mamaearth Ubtan Face Wash Mamaearth launched its latest national television advertisement for their Ubtan....

By Team PITCH

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‘Only TV can deliver the mindshare that we want’

At e4m TV First conference, Vaishali Banerjee, MD, Platinum Guild International spoke to Dr Annurag Batra, Editor-in-Chief, e4m & BW....

By Team PITCH

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WOW Skin Science appoints Gurpinder Singh Walia as Senior Vice...

Gurpinder comes with vast experience in the consumer goods industry-leading mandate for brands such as Dabur, Abbott, Henkel India, SC....

By Team PITCH

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Ruder Finn India launches Web3 Connect service

Backed by blockchain tech, Ruder Finn India offers expertise in Crypto, NFTs and Metaverse Integrated communications consultancy Ruder Finn India....

By Team PITCH

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Meta expands Facebook Reels to over 150 countries

Meta says it is making Reels the best way for creators to get discovered, connect with their audience and earn....

By Team PITCH

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Juin Chakraborty joins Interactive Avenues as Associate VP, Client Servicing...

Chakraborty was last with Mahindra & Mahindra (Automotive) and was leading their digital strategy, creative, and media planning across brands....

By Team PITCH

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How PR agencies are tackling employee turnover & talent crunch

As employee turnover has been over the charts during the pandemic, e4m spoke to industry experts about the reason behind....

By Shrabasti Mallik

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Twitter Communications India reports operating revenue of Rs 86.36 crore...

Net profit stood at Rs 7.76 crore for the microblogging platform Twitter Communications India Private Limited (TCIPL), a subsidiary of....

By Javed Farooqui

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IPL 2022 to begin on March 26

The final will be played on May 29 The 10-team Indian Premier League 2022 will begin in Mumbai on March....

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‘Connected TV gives best experience of digital & television to...

At the fourth edition of e4m TV First on Thursday, a panel of industry experts discussed connected TV and outlined....

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Advertising is applied art: Harshad Rajadhyaksha & Sukesh Nayak, Ogilvy

The CCO duo discussed 'creativity in television - what works, what doesn’t!' in a fireside chat at the fourth edition....

By Team PITCH

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Content is King, but context is King Kong: Josy Paul

Delivering a keynote address at the e4m TV First conference, Josy Paul, Chairman & Chief Creative Officer, BBDO India, spoke....

By Team PITCH

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There is enough juice and meat left in television: Shashi...

e4m TV First: Shashi Sinha, CEO, India, Mediabrands, shared his thoughts on the future of TV as a medium of....

By Team PITCH

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Colors Tamil presents the World Television Premiere of Cinderella

The horror film will be aired this Sunday at 7 PM Colors Tamil has always been screening contemporary movies in....

By Team PITCH