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Myntra’s social commerce business is one of the critical success...

Setia, Head of Marketing and Social Commerce, Myntra, shares insights on social commerce, influencer marketing endeavours, evolving brand proposition &....

By Ritika Raj

BrandTalk
Will controversies tarnish BharatPe & Ashneer Grover’s brand equity?

The opinion in the industry is that both have little to lose as consumers are far away from the boardroom....

By Team PITCH

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We are on track to achieve Rs 5,000 cr revenue...

Gupta, CMO, Luminous Power Technologies, talks about the launch of the Lithium-ion integrated inverter-battery series, marketing strategy and more With....

By Ritika Raj

BrandTalk
Influencer marketing: How this new approach changes the face of...

Guest Column: Shuchi Sethi, India Lead, AnyTag, shares the complete guide to influencer marketing, along with its benefits and efficiency....

By Shuchi Sethi

BrandTalk
Christian Schenk named Chairman of Škoda Auto Volkswagen India

Piyush Arora takes over as Managing Director, SAVWIPL, and Christian Cahn von Seelen will be Executive Director – Sales &....

By Team PITCH

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Vidya Balan is Bharti AXA Life Insurance's new brand ambassador

Balan will deepen the narrative of #DoTheSmartThing championed by the brand & broaden the life insurance penetration across India Bharti....

By Team PITCH

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Santosh Padhi joins Wieden+Kennedy as Chief Creative Officer

Padhi, who was Co-founder and Chief Creative Officer at Taproot Dentsu, moved out of the Dentsu network in Sept 2021....

By Team PITCH

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Plum announces #PlumGoodnessStories campaign for International Women's Day

Plum celebrates & recognizes self-starters, exponents and elucidators Plum, a beauty and personal care brand born with a....

By Team PITCH

BrandTalk
Good Glamm Group appoints Gaurav Tejwani as Chief Product Officer

Prior to this, Tejwani was Head of Product at Trell and Nykaa Good Glamm Group has appointed Gaurav Tejwani, Former....

By Team PITCH

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ASUS launches new campaign #WhoWatchesTV

Based on a social experiment, the campaign highlights ASUS’ entry into the personal TV space ASUS India, a Taiwanese tech....

By Team PITCH

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KFC unveils Biryani Bucket with quirky campaign

The film, featuring actor Piyush Mishra, has been conceived by Ogilvy KFC fans and Biryani lovers in the country are....

By Team PITCH

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BoAt sets sail for Nepal

 Launches its top-selling portfolio in the Nepalese Market Imagine Marketing Limited (under its flagship brand “boAt”) announced a partnership....

By Team PITCH

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Russian invasion of Ukraine impacts newsprint prices

Experts say newsprint prices could escalate further if conflict does not end soon The Russian Invasion of Ukraine has another....

By Ruhail Amin

BrandTalk
About 75% shoppers purchased from newly discovered brands in 2021:...

The report further revealed that 15% of searches every day were from new user segments across categories About 75% of....

By Team PITCH

BrandTalk
Breaking: Adani Group to acquire a minority stake in Quintillion...

The proposed transaction with the Adani Group is only for QBM which is a digital business news platform Adani Group....

By Team PITCH