Taboola Upgrades Newsroom Offering to Help Publishers Drive Significantly More Subscriptions
Taboola Newsroom Uses Machine Learning to Help Publishers Grow, At a Time When Global Subscription Levels Have Increased by 110 Percent
Taboola, the world’s leading discovery platform, today announced significant enhancements to its Newsroom product suite, which uses AI and the largest dataset on the open web to support quality journalism. The world’s largest publishers, including Associated Press, Die Welt, The Independent and RP Online, are using Taboola Newsroom as part of Taboola’s platform, to increase readership and more effectively monetize. Data show that news subscriptions have grown by more than 110% since the start of the COVID-19 pandemic and 58% of people will maintain their subscriptions post-pandemic. With today’s news, Taboola is bringing significant advancements to help publishers that offer paid subscriptions to better understand, engage with, and convert registered users to paid subscribers. To date, select publishers have seen, on average, a 30 percent increase in subscribers by testing Taboola Newsroom’s subscription offerings. Taboola Newsroom now offers publishers Propensity to Subscribe, a feature that uses machine learning to identify which users are more likely to subscribe and allows publishers to target engaged registered users with articles that promote the most subscriptions. In addition, Taboola Newsroom gives publishers actionable data and insights into readership trends and the content that drives subscriptions, such as: “News publishers have continued to prove their resilience this year, especially during the pandemic, because they are a critical source of truth,” said Adam Singolda, CEO and Founder, Taboola. “We are seeing that readers are more inclined now to support their favorite publications by becoming subscribers. With our new Newsroom subscription offerings to editors working with Taboola, publishers can capitalize on this trend and ultimately develop deeper and more longstanding relationships with readers.”
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