T20 World Cup India-SA final: Disney+ Hotstar records concurrent viewership of 5.3 crore
The ICC Men’s T20 World Cup 2024 final between India and South Africa saw a peak concurrency viewership of 5.3 crore simultaneous viewers on Disney+ Hotstar. This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency on the official streaming platform.
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However, the official viewership numbers for the finals are yet to be out.
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India's victory in the T20 World Cup 2024 final, marking their first win in 13 years, captivated audiences globally. The concurrent viewership for the final between India and Australia in the ICC Men’s World Cup (50-over format) was 5.9 crore. As earlier reported by exchange4media, Disney Star roped in over 19 sponsors for the tournament. This edition of the T20 World Cup had the highest number of participating teams (20) with the highest number of games (55). Disney Star had offered tiered ad pricing to advertisers. The asking price for both SD and HD feed for all matches stood at Rs 6.40 lakh. The 28 key matches were priced at Rs 11.25 lakh, while the six India and knockout matches-plus 12 prime time matches were priced at Rs 13.80 lakh. All India and knockout matches were priced at Rs 26.50 lakh. The broadcaster had sought Rs 4.50 lakh for the key non-India matches (prime-time). Commenting on the milestone, Sajith Sivanandan, Head, Disney+ Hotstar India said, “Congratulations to both teams for their outstanding performances during the ICC Men’s T20 World Cup 2024. Team India has brought joy and pride to millions, with their incredible skill and dedication. We are proud to have brought those moments to their homes and their hands. With a staggering 5.3 cr concurrent viewers tuning in on Disney+ Hotstar for the finals, the highest peak concurrency recorded for this tournament, the support of Indian cricket fans has lifted us to new heights in live sports streaming. It has been a real privilege matching their unwavering passion and support with our innovation.” For more updates, be socially connected with us on
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Tags : T20 World Cup India Sa Final Disney Hotstar Concurrent Viewership