Ranbir Kapoor and OPPO AI steal the spotlight in new ad
OPPO India has launched its OPPO Reno12 Series with AI capabilities. The launch has been supported by a campaign featuring brand ambassador, Ranbir Kapoor. The content series has been crafted by Famous Innovations.
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In the third and fourth films, the OPPO AI assists Ranbir in shopping for his family on a vacation and finding his friends on a remote island.
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To humanise and bring alive the OPPO AI package for the campaign, a bespoke CGI model avatar was crafted – the OPPO AI Avatar. The Avatar was carefully crafted to look and be futuristic while also be friendly, keeping in mind brand colours and visual cues to ensure that the OPPO AI Avatar is unquestionable OPPO.
In the first two ad films, Ranbir turns to his trusted OPPO AI to help improve his pictures – whether it's to un-photobomb his perfect beach selfie or correcting his facial expression.
Karan Dua, Head of Product Marketing, OPPO India, said, "We are thrilled to launch the OPPO Reno12 Series in India, pushing innovation boundaries through OPPO AI with exquisite design. Famous Innovations' creative expertise has vividly brought together the OPPO Reno12’s features and Ranbir Kapoor's presence. Partnering with Kapoor, who is a symbol of versatility and is always giving his best works really well for us as his persona is in line with the Reno Series."
Sumit Chaurasia, Founding Partner and Creative Head - Delhi, Famous Innovations, added, "Behind the ad film was our aim to blend OPPO's AI-technology seamlessly with Ranbir Kapoor's presence. Positioning the OPPO Reno12’s AI as users’ best friend, we created a life-sized CGI Avatar to showcase its intelligence and user friendliness. Through their friendly banter, Ranbir Kapoor and OPPO AI bring alive how OPPO’s AI technology can tackle challenges during outdoor travel photography.”
Tags : Ranbir Kapoor Oppo Ai