Mirum India wins digital mandate for Hero Electric
Mirum will be responsible for brand communication, digital strategy and execution apart from performance-focused media campaigns
Mirum India, a premier full-service digital agency from the WPP Group, has won the digital mandate for Hero Electric, a pioneer and market leader in the Indian Electric Two-Wheeler industry.
With Mirum onboard, Hero Electric aims to shift the consumer buying behaviour from fuel-based scooters to environment-friendly electric scooters and spread awareness about the positive impact on the ecology.
Mirum will be responsible for brand communication, digital strategy and execution; and performance-focused media campaigns. Mirum will also be providing technology and web development services for the brand.
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