KitKat shows why even AI needs a 'break'
The chocolate bar brand KitKat has launched a new campaign in Canada to focus attention on "AI abuse" and why it needs a "break."Generative AI is all the rage today, from ChatGPT to Bard to Mid-Journey, making our lives much easier. However, it has also led to an abuse of the tools with people depending on them for everyday tasks like drafting emails, writing essays and even creating designs.The system is bombarded with millions of questions every day, which, surprisingly, can tax its "thinking." KitKat recommends that it's imperative to ask AI to take a break. The reason is surprising. Every time it does, the results are much more accurate.In that sense, AI isn't any different from any of us. "The world has been using AI nonstop. Asking it questions. A lot of questions. But did you know AI is more accurate when you give it a breather," says the ad film quoting Google DeepMind."So when you ask AI to 'Have a break and then...ask it a question, you get a better response."The theory is tested out when AI is asked to summarize Shakespeare's Twelfth Night, with and without the "take a break" prompt, resulting in 78% and 56% accuracy respectively.The campaign succeeds at tying its brand proposition of "taking a break" to the much-in-vogue Generative AI tools. Independent creative agency Courage Inc, based in Canada has executed the campaign, which has been winning plaudits on the internet.
Tags : Kitkat Kitkat AI Break Courage INC