Cannes Lions 2024: Shortlisted campaigns by Leo Burnett, TGTHR & McCann in 'Glass Lions'

Share It

Three Indian agencies, Leo Burnett, TGTHR and McCann Worldgroup found their entries being shortlisted in Glass: The Lion for Change category at Cannes Lions 2024. They all were picked from among the 165 entries.

As the advertisement industry gears itself for the Cannes Lions International Festival of Creativity 2024, the awards jury announced the shortlisted campaigns in three of the 32 subcategories on Tuesday. Though none of the Indian agencies found a mention in the Titanium or Innovation subcategories, three Indian campaigns were among those shortlisted in the Glass: The Lion for Change subcategory.

window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/21740140234/e4m_story_page_para3_small_horizontal_banner_3_728x90_normal', [728, 90], 'div-gpt-ad-1595331589677-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); });

LEO BURNETT: LAYS PROJECT EQUAL FARMS

window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/21740140234/e4m_story_page_para3_small_horizontal_banner_3_728x90_normal_next', [728, 90], 'div-gpt-ad-1601359261569-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); });

The shortlisted entry from Leo Burnett was Lay’s Project Equal Farms. Partnering with the USAID, this project aimed at getting the farm labour of Indian women its due and empowering rural Indian women. Many of the women have been able to make use of the resources provided under this project to take up leadership roles within their communities

TGTHR : HARPIC LOOCATOR

This campaign with the tagline Be Free To Pee underlined the problem of women not finding clean washrooms in public places which severely restricts them in some situations. Harpic India had launched an app to solve this problem. The app not only shows the locations of the nearest washrooms but also rates them in terms of hygiene.

MCCANN WORLDGROUP : ESAF DABBA SAVINGS ACCOUNT

For several Indian homemakers, their trusted rice dabba still remains their favourite place to hide their saved money, according to this campaign of ESAF Bank. WIthout changing this habit of theirs, the bank brought several women into its fold making them a part of formal banking.

Share It

Tags : Lays Cannes Lions 2024 Glass Lions Tgthr Mccann Wordgroup