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Bumble apologises for odd take on celibacy in ad

BY Team PITCH

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Dating app Bumble has apologised after allegations that its adverts shame women who are celibate.

The said campaign goes with a message: "A vow of celibacy is not the answer".

window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/21740140234/e4m_story_page_para3_small_horizontal_banner_3_728x90_normal', [728, 90], 'div-gpt-ad-1595331589677-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); });

According to Bumble, the ad was supposed to be a quirky take on those "frustrated by modern dating".

window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/21740140234/e4m_story_page_para3_small_horizontal_banner_3_728x90_normal_next', [728, 90], 'div-gpt-ad-1601359261569-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); });

The app has removed the ads for the ad. "We made a mistake. Our ads referencing celibacy were an attempt to lean into a community frustrated by modern dating, and instead of bringing joy and humour, we unintentionally did the opposite."

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Tags : Bumble Celibate Women