‘India can really be the test case for Dentsu globally’
“We're trying to see if we're able to overcome the loss of the two big businesses last year,” says Anita Kotwani, CEO, Media, South Asia as she sat down for a candid chat with e4m’s Neeta Nair at Dentsu’s Worli office in the presence of two of Dentsu’s global leaders – Amanda Morrissey, Global President iProspect & Chief Growth Officer Media; Shenda Loughnane, Global Brand President, Dentsu X; and an APAC leader - Prerna Mehrotra, Chief Client Officer & CEO, Media, Asia Pacific, Dentsu. After losing two major accounts, Maruti and Reckitt last year, the new business wins by the Group’s Media Practice seem to be gaining momentum at Dentsu. The leadership claims that the India arm has already clocked 80 new accounts in the current year with two of their agencies – iProspect and Carat - witnessing a growth of 80% and 40% each, in 2023. This is the second big visit by the global leadership team of Dentsu in five months, after Jean Lin and William Swayne visited the country in April. Morrissey specified that they are here to push forward certain propositions. “We think India can really be our test case,” she adds with a smile. India clearly seems to have a place of significance on the global map for Dentsu, as evident by a recent announcement about 2 out of 5 Dentsu Labs - the network’s innovation proposition - being in India.