Collaboration is going to be the new superpower: Nick Lawson
In early 2023, WPP consolidated inside GroupM its largest agency MediaCom, merging it with digital performance marketing agency Essence to form EssenceMediacom. Nick Lawson, Global CEO, EssenceMediacom, says the integration of both the agencies has gone well. “These are two really strong agencies; data-driven Essence and global powerhouse MediaCom. Putting these two together has given us a unique view on the marketplace. It’s gone really well. Our people and clients are engaged with it.” EssenceMediacom is positioned as a breakthrough agency which uses innovative marketing strategies that are capable of driving a significant increase in sales, revenue and customer engagement. Lawson says, “We have a program called the Breakthrough Accelerator program – a unique IP. It is a process that we go through with our clients that is great breakthrough thinking across the whole sphere of communications.”
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