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Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system,....
TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources....
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT....
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT....
At e4m Media Debate on ‘Does India need multiple TV ratings providers?’, Rajiv Dubey, Senior General Manager and Head of....
Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies....
Experts say it is not just the smaller number of meters but also the slow pace of installation of these....
As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data....
Profit down 60% to Rs 33.57 crore
However, Sebamed cannot compare HUL’s soaps to washing detergents The Bombay High Court has allowed German personal care brand Sebamed....
