Tags STORY
Marketing Moments
Rajasthan Royals, Kings XI Punjab & RCB spend big at...

South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai....

By Team PITCH

Marketing Moments
MIB set to amend Cable Television Network (Regulation) Act

One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act....

By Tasmayee Laha Roy

Marketing Moments
Will 2021 be the year of cinema entertainment?

As the theatres reopened in Oct 2019, multiplexes soon recalibrated their approach to woo customers, but not with much success....

By Ruhail Amin

Marketing Moments
Truth is a scarce commodity these days, says Journalist Vir...

The senior journalist shares his views about television news with Kailashnath Adhikari, MD, Governance Now, during the Visionary Talk series....

By Team PITCH

Marketing Moments
Will 'Fighter' promotions witness brand Hrithik's magic?

e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading....

By Noel D'souza

Marketing Moments
OTT & TV set for complementary growth in India, say...

The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital....

By Javed Farooqui

Marketing Moments
Music genre sees 2.8 times rise in ad volumes in...

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz....

By Team PITCH

Marketing Moments
What led to the BCCI-IMG fallout?

A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has....

By Ruhail Amin

Marketing Moments
2020: MIB’s regulatory interventions & their impact on media

Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%,....

By Javed Farooqui

Marketing Moments
Five key challenges for Indian television industry in 2021

Guest Column: Shailesh Kapoor, Founder & CEO, Ormax Media, examines the road to recovery TV industry will be taking on....

By Shailesh Kumar