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Marketing Moments
Prompts: AdTech’s keyword of the year 2023

Prompts are the lifeblood of AI. With the right one on your side, you can make AI dance to your....

By Shantanu David

Martech
MarTech manoeuvres: Sentiment analysis takes centre stage this festive season

At a time when brands are vying for consumer attention, here's how MarTech has been helping them navigate competition and....

By Team PITCH

BrandTalk
Luminous Power Technologies' #ILLUMINATINGLIVES Campaign Sparks the True Spirit of...

The film, released on digital platforms, encapsulates this heart-warming sentiment: kisi ki zindagi roshan karne se hi toh banti hai,....

By Team PITCH

Pitch Feature
On Diwali, brands light up MarTech space to reach consumer...

The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts

By Team PITCH

BrandTalk
Having stabilised, we are now entering the growth phase: Harsha...

Razdan, CEO, South Asia, Dentsu, spoke to e4m on a range of issues, including how the company has been looking....

By Sonam Saini

Marketing Moments
Underutilisation of martech tools: Marketers under pressure to cut down...

Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite....

By Team PITCH

Marketing Moments
Advertisers tap into new tech for World Cup & festive...

Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the....

By Shantanu David

Marketing Moments
The battleground for companies is talent not technology: Daniel Hulme,...

At e4m TechManch 2023, the globally renowned AI expert shed some light on the issue of ethics, complexities of technology....

By Team PITCH

Marketing Moments
'ICC World Cup is the right turning point for the...

e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this....

By Team PITCH

Marketing Moments
Google moves SC to challenge NCLAT order on CCI fine

In its case before the apex court, Google said that it looked forward to presenting how Android fuelled India's digital....

By Team PITCH