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BrandTalk
Tata Play removes Sony channels from bouquet; Sony calls it...

Harit Nagpal, MD and CEO, Tata Play, told e4m that they are restructuring their channel bouquets by removing less-watched channels....

By Aditi Gupta

Marketing Moments
Adaptability is the key to thriving: Harit Nagpal

Speaking at Goafest 2024, Tata Play MD and CEO Harit Nagpal said disruption is the new norm

By Team PITCH

Marketing Moments
Tata Group to buy Disney’s $1bn-worth 30% stake in Tata...

Reports say that the sale will allow Disney to focus on the merger of its India business with Viacom18

By Team PITCH

Marketing Moments
Tata Group mulls buying Disney's Tata Play stake: Report

A news report says that the companies are in the midst of preliminary talks about the acquisition

By Team PITCH

Marketing Moments
Tata Play introduces Addressable Ads for linear TV

The feature enables advertisers to selectively segment TV audiences and serve different ads to different households

By Team PITCH

Marketing Moments
Tata Play Binge rolls out campaign with Saif and Kareena

The campaign 'Bachcha Bachcha Janta Hai' talks of the platform offering 27 OTT apps

By Team PITCH