Adaptability is the key to thriving rather than merely surviving, said Tata Play MD and CEO Harit Nagpal on the first day of Goafest 2024 on Wednesday.

Kickstarting the three-day fest with his session, Nagpal kept the audiences captivated with his address on topic ‘Adapt To Thrive Not Just Survive’.

During the session, presented by News 18 Network, Nagpal emphasised on the inevitability of disruption in life and the critical importance of resilience in the face of it. "Disruption can be caused by anything or anyone, but it becomes our responsibility to survive and thrive," he asserted.

He discussed Business Continuity Planning, a strategy used in the 2000s, designed to address both expected and unexpected scenarios, and its relevance to Covid-19. He also highlighted the surge in digital interactions, including video calls and remote work, which have become the norm.

“The pandemic disrupted traditional office setups but ultimately led to more flexible and efficient work arrangements,” he said.

Nagpal also revealed that a significant and growing proportion of Tata Play's customer base is now opting for digital recharge options, marking a notable shift in consumer behaviour.

This trend is reflected in the company's increasing market share, as more and more customers embrace the convenience of virtual recharges, he added.

In a nod to the rapid pace of innovation, he declared, “Disruption is the new norm.” From the worldwide web to AI, each breakthrough is shrinking the gap between disruptions, and we're just getting started.

“Either you disrupt, or someone else is going to do it for you, and the best time to do it is when you feel the most comfortable,” he concluded