Tags STORY
Marketing Moments
How 2020 changed the way adland works

From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed....

By Misbaah Mansuri

Marketing Moments
How ad industry can gear for a rebound in 2021...

Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled....

By Misbaah Mansuri

Marketing Moments
Wunderman Thompson South Asia wins the creative mandate for Sugarlite

The agency will be working on positioning the brand through creative communication and content Following a multi-agency pitch....

By pitchteam