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Marketing Moments
Troll-proof: How should brands approach social media backlash without sullying...

Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020....

By Misbaah Mansuri

Marketing Moments
Sourav Ganguly-Fortune fiasco: Was suspension of ad the right move?

Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment....

By Misbaah Mansuri

Marketing Moments
Sourav Ganguly’s angioplasty makes Twitter revisit his Fortune Oil ad

Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste....

By Team PITCH

Marketing Moments
Not concerned with Sourav Ganguly’s endorsement of My11Circle, says Dream11’s...

According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the....

By Team PITCH

Marketing Moments
IPL sponsors to benefit from format change, but will the...

BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in....

By Ruhail Amin

Marketing Moments
Our marketing spends is up 2000%+ compared to IPL 2019:...

Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up....

By Misbaah Mansuri